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Brand Vs Generic Drugs

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... especially if these drugs are not yet classified as generic name drugs, but are brand name drugs. Thus, prescriptive generic drug industry. The Generic Drug Scandal 1) Generic drugs are substitutes for name brand drugs. They are chemically compatible with these drugs and in theory building brand equity, brand loyalty, and brand image. Without stating this explicitly in our advertising, our hope is certain brand of drug because such a drug can supposedly change their lives. With the aging of today's population as they will provide the same healthful benefits as the name brand drugs at a lower cost. The growth of the generic drug ...



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Sources list for BRAND VS GENERIC DRUGS:

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

Hart, Susannah. (1998). The Future for Brands. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics

Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics

Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding

 

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